Do you pay monthly subscription premiums for online applications for social media marketing – scheduling and posting, and for advertising, analytics, SEO, lead generation, and more?
We have used online applications such as eClincher, OctoPost, HootSuite, Buffer, Pocket, Feedly Pro, Ahrefs, UberSuggest, and more. These are top-of-the-industry products.
Here’s what we found out.
All the platforms we subscribed to were excellent. There is nothing I could tell you that I did not like. But we were paying monthly subscription fees for a ton of features we ended up not needing.
Since so many of our clients are small to medium-sized businesses, the feature/cost of the subscription did not scale.
We are hired as consultants by 25% of our client base. This means that we need to structure their in-house sales and marketing operations efficiently and effectively. Most clients have a top limit to what they will spend each month for paid subscriptions. But still want that in-house person or staff to get the job done.
And that’s how our journey began.
We needed a way to cut subscription fees yet provide the technology that every agency offers. This led us to AppSumo.
AppSumo is a marketplace for technology companies who have launched products and want access to AppSumo’s member base as one method of funding. AppSumo’s strength is they attract really good tech partners willing to offer lifetime deals. So you get locked in forever, including upgrades, and move away from monthly or annual premiums.
You can check out AppSumo to understand how deals work or call me. Zoot Marketing is an AppSumo Select member. We do not receive any financial benefits from AppSumo or their products or services as of this posting.
AppSumo showcases products, takes the technical jargon and breaks it down in an easy-to-understand summary of the highlights and benefits of the deal. What used to take hours and days to analyze an application’s value is now under 30 minutes.
AppSumo videos are self-explanatory and concise, and even exciting to watch. They provide a short but feature-rich explanation of the application produced in-house by AppSumo’s staff. You can then read about all the features or scroll down to the deal. I suggest reading at least ten reviews and the Q&A section.
Here’s what we found out, why we love lifetime deals and why AppSumo has become our go-to source before we consider subscribing to any new services. We check at least once a month with AppSumo for new offers because we still have some subscriptions we want to move away from.
Here’s one of those deals offered by AppSumo.
It’s Consolto - boost remote customer meetings through video chat, appointment scheduling, messaging, and analytics. This lifetime deal was still “live” at the time of the writing of this blog. Deals do not last forever.
I spoke with Ilan Harel, CEO of Consolto.
Ilan talks about why businesses are moving to Consolto as their go-to platform for customer care, and what differentiates Consolto from the rest of the pack.
Here’s what AppSumo has to say about Consolto.
“Turn your critical online customer support team into an autonomous live video chat solution for businesses powered by Live Chat, CRM, Video Conferencing, Screen Sharing, Appointment Scheduling, Analytics, Payment Portal, 3D Product Display, Messaging, Call Recording, and so much more. Consolto is an all-in-one customer experience platform.”
There are offers we come across like Consolto all the time. Consolto has so many features and is incredibly priced. And then BANG, we picked up the Consolto offer as a lifetime deal.
Why we love AppSumo.
- AppSumo’s partners already have a customer base and a clear technology path.
- They know who their competitors are.
- They understand the marketplace and features we are looking for.
- There is no catch. You can opt-in to several tier levels/pricing points depending on your needs. If you need more options down the road, you will have to pay for the additional services each month. So look ahead and up your tier.
- This is the strength of AppSumo’s “tier” purchase options. You can buy features you may not use now but might need in the future at a modest one-time upcharge.
I believe that AppSumo is an industry game-changer.
We have reduced our annual subscription fees by 90% over 24 months. We’re talking well over $15,000, replacing over 15 annual premium subscriptions. Don’t buy what you don’t need, but do look ahead to what you might need. If the technology fits, the features are on-spot, the reviews are good, and the tiered pricing is excellent, then do it.