by David Speyer

May 17, 2020

Here are the latest specs when creating video content on social media.

Facebook videos
Streaming video ads
Aspect ratio: 16:9 to 9:16 (16:9 recommended)
File size: Max of 4 GB
Video orientation: Landscape (recommended), portrait, square
Resolution range: No max resolution
Video length: 5 to 15 seconds
Videos must be short. Get you message or CTA across right away.

Feed and Marketplace Videos
Aspect ratio: m9:16 to 16:9
File size : Max of 4 GB
Video orientation: Landscape, portrait, square
Resolution range: No max resolution
Video length: 1 second – 240 minutes
Landscape for desktop and square for mobile.

Messenger Home
Aspect ratio: 9:16 to 1.91:1
File size: Max of 4 GB
Video orientation: Landscape
Resolution range: No max resolution
Video length: 1 second – 240 minutes
Messenger videos must be in landscape mode.

Instagram videos
Instagram is one of the most used social platforms with over 70% of businesses advertising on the Instagram. Instagram demographics is mostly made up of teens and young adults through the age of 28 years old.
Feed videos
Aspect ratio: 1.91:1 to 4:5
File size: Max of 4 GB
Video orientation: Landscape, portrait (only 4:5), square
Resolution range: No max resolution
Video length: 3 seconds – 60 seconds
It’s best to use square videos. Square videos look good on mobile and desktop.

Story and IGTV videos
Aspect ratio: 9:16 to 16:9 to 4:5
File size Max of 4 GB
Video orientation: Landscape, portrait (excluding 2:3), square
Resolution range: No max resolution
Video length: 3 seconds – 60 seconds
Vertical videos are recommended.

LinkedIn videos
Video ads
Aspect ratio: 16:9
File size: 75 KB to 200 MB
Video orientation: Landscape
Resolution range: 360p to 1080p
Video length: 3 seconds to 30 minutes
Ads: Horizontal videos and content use vertical videos.

Organic videos
Aspect ratio: 1:2.4 to 2.4:1
File size: 75 KB to 200 MB
Video orientation: Landscape, portrait, square
Resolution range: 256×144 to 4096×2304
Video length: 3 seconds to 10 minutes
Both horizontal and vertical ads are allowed. You decide what’s best but keep in mind that over 55% of LinkedIn viewers are on mobile.

Twitter videos
Twitter is another highly recommended platforms for businesses that want to appeal to younger customers. Although Twitter reaches across most demographic there are plenty of 20 to 30-year old’s who regularly tweet. Hint: Tweets tend to jest and seem to be fun. Some say even with a bit of a sarcastic blend. Develop Twitter videos for quick company updates, industry-related news, news events, and just about anything you want to broadcast.

Twitter
Organic and ad videos
Aspect ratio: 1:3 to 3:1
File size: Max 512 MB
Video orientation: Landscape, portrait, square
Resolution range: 32×32 to 1280×1024
Video length: .5 seconds to 140 seconds
Square format for mobile. Over 90%% of tweets are on mobile.

YouTube videos
YouTubers more in-depth and longer. Built in SEO to get your message found.
Organic videos
Aspect ratio: Native aspect ratio
File size: Max 128 MB
Video orientation: Landscape, portrait, square
Resolution range: No min or max
Video length: Max of 12 hours
Make sure to ad key words (tags) to all your videos. Don’t skip out on understanding the importance of a great headline and strong description.

Another key element is to have YouTube create sub-titles – make sure to edit. Most people watch tons of video’s at work without sound.
Third-party video ads
Aspect ratio: 16:9 or 4:3
File size: Max of 10 MB
Video orientation: Landscape, portrait (4:3)
Resolution range: n/a
Video length: Max of 6 minutes (skippable ads), 15 seconds (non-skippable ads), and 6 seconds (bumper ads)

Square videos
Square videos are great on all feeds especially since most social platforms have very high mobile view rates and square videos fill the screen. Many of today’s online video applications let you choose the format you want to use and several can take the same video and output in different size ratio’s so you have minimal if any additional editing required.

About the author 

David Speyer

David Speyer is a social media and lead-gen guru, coach, mentor, marketing strategist and managing partner at ZOOT Marketing.

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